I’m a freelance beauty and lifestyle journalist with 15 years’ experience. Most recently I was Beauty Editor of Cosmopolitan for eight years. I’ve also written for a variety of brands including Elle, Women’s Health, The Sun, Daily Mirror, Health and Fitness and the-pool.com.
As a lifelong beauty addict (and daughter of an Avon lady), I’ve been lucky enough to spend most of my career writing about the things I love. From skincare science to catwalk trends, fragrance quizzes to the psychology of haircuts – I’m equally at home writing in-depth reports or pretty shopping pages. I have interviewed A-list celebrities including Kylie Minogue, Cheryl Cole and David and Victoria Beckham.
I’m particularly good at sniffing out new beauty trends, thanks to an extensive network of experts and influencers that I’ve built up over the years. Another passion is writing about the emotional aspects of our beauty routines. Beauty stories that you want to tear out and keep is always my goal.
As a freelance journalist I enjoy turning my prose to a range of different subjects and can add health, fitness, travel and parenting to my topics of expertise.
With my in-depth knowledge of the health and beauty industry, brands also call on me for advice on what makes a really fabulous beauty product. I can help with brand strategy or copywriting. Do get in touch if you’d like to know more.